Social Media Updates December 2025: AI, Search, and User Control
December saw platforms leaning further into AI, search optimisation, and giving users more control over what they see. From Instagram testing AI-generated SEO summaries to TikTok encouraging private content sharing, these updates signal how social media will evolve in 2026. 1. Instagram Introduces AI-Generated SEO Summaries Instagram is experimenting with AI-generated SEO summaries for posts, […]
Social Media Updates November 2025: Reels, AI Tools, and New Benchmarks
November brought a series of impactful updates across Instagram, Meta, TikTok and LinkedIn. From Reels-centric design tests to new AI creation tools, these Social Media Updates November 2025 highlight where platforms are heading as we move into 2026. 1. Instagram Tests a Reels-First Home Feed Instagram is experimenting with a redesigned layout that opens directly […]
Social Media Updates October 2025: Search, Stories, and Smarter Analytics
October 2025 has brought a wave of updates across social media platforms. From Instagram’s new editing tools to TikTok’s search expansion, these Social Media Updates October 2025 will shape how marketers and creators approach content for the months ahead. 1. TikTok Becomes a Search Engine TikTok’s transformation into a discovery platform continues. Searches on the […]
Social Media Updates September 2025: Hashtags, Reels, and More
The digital landscape is constantly evolving, and the September 2025 social media updates brought significant changes across Instagram, TikTok, and LinkedIn. From hashtags losing their power on Instagram to TikTok introducing new rules and LinkedIn improving post analytics, these updates will shape how marketers and creators approach content in the months ahead. 1. Instagram Hashtags […]
Social Media Updates August 2025: Reposts, Edits, and More
August brought significant changes across social media, with platforms rolling out features designed to improve content creation, discovery, and engagement. From Instagram enhancing social connections to TikTok making scheduling simpler, these updates are ones marketers and creators won’t want to miss. 1. Instagram Rolls Out New Features Instagram is leaning heavily into social connection. Users […]
How Poppi and Olipop Are Marketing Prebiotic Sodas to Dominate Summer 2025
This summer, prebiotic sodas didn’t just become a health-conscious trend, they became a marketing masterclass. Poppi and Olipop have successfully combined wellness benefits with bold branding, viral collaborations, and social-first campaigns, turning functional drinks into cultural moments. From influencer partnerships to visually striking limited editions, these brands are proving that marketing, not just the product, […]
Social Media Updates July 2025: Reels, Grid Edits, and More
July brought a wave of social media updates, with platforms continuing to prioritise discoverability, short-form video, and profile-level branding tools. From major changes at Meta to a new advertising format on LinkedIn, these updates are reshaping how brands think about content visibility and user engagement. Here’s a roundup of the biggest updates from July. 1. […]
Our Favourite Brand Campaigns from Wimbledon
Wimbledon 2025 wasn’t just a celebration of world-class tennis—it was also a showcase for some of the most refined, clever, and culturally attuned brand campaigns we’ve seen all year. As the tournament maintained its familiar blend of tradition, heritage, and international prestige, brands across fashion, automotive, food and drink, and more rose to the occasion […]
Why Paid Social Media Is Important for New Restaurant Openings
Launching a new restaurant is an exciting venture—but it’s also a high-stakes challenge. With increasing competition, ever-changing customer tastes, and limited time to make a strong first impression, attracting customers from day one is crucial. That’s where paid social media comes into play. At Harrix, we work with hospitality brands across the UK to transform […]
June Social Media Updates
June has been a big month for social platforms rolling out new features—especially when it comes to AI and content creation tools. These updates open fresh opportunities for engagement, automation, and reach. Here’s a roundup of the biggest developments from the month. 1. Instagram Edits App Adds AI Animation and Collaboration Tools Instagram’s Edits app […]
