June has been a big month for social platforms rolling out new features—especially when it comes to AI and content creation tools. These updates open fresh opportunities for engagement, automation, and reach. Here’s a roundup of the biggest developments from the month.
1. Instagram Edits App Adds AI Animation and Collaboration Tools
Instagram’s Edits app have introduced a suite of new AI-powered features designed to give creators more control and creativity. The update includes advanced cropping options, the ability to animate still images with AI, and tools for collaborative editing. These enhancements make it easier for brands and content creators to develop dynamic visuals on the go. The combination of AI effects and collaborative workflows can help improve visual storytelling, reduce reliance on third-party tools, and speed up content production.
2. Meta Plans Full Ad Automation with AI by 2026
Meta has announced that it aims to fully automate its advertising platform by the end of 2026, using artificial intelligence to generate entire ad campaigns. The vision is simple: advertisers will input a product image and budget, and Meta’s AI will take care of everything else—from copywriting and creative development to targeting and budget optimisation. This could radically simplify campaign setup, particularly for small businesses, and allow for faster testing, scaling, and performance refinement with minimal manual input.
3. TikTok Introduces AI Assistant for Sellers
TikTok has launched a new AI-powered assistant within its Seller Centre, designed to help merchants optimise their presence on the platform. The chatbot provides guidance on best practices for listings, marketing tips, and real-time performance analytics, as well as tailored recommendations based on seller activity. This tool is a valuable time-saver for businesses, allowing them to make smarter decisions, improve shopfront visibility, and drive conversions—all without needing deep marketing expertise.
4. Threads Tests Profiles Without Instagram Logins
Threads are experimenting with a long-awaited feature that allows users—particularly in the EU—to create a Threads account without needing to log in through Instagram. This move aims to broaden access to the platform and comply with regional data regulations. For users who want a Threads experience separate from their Instagram identity, this change provides a welcome option. For brands, it creates the potential to reach new audiences who may have previously opted out of Meta-linked social media.
5. TikTok Adds SoundCloud Integration to “Add to Music”
TikTok has deepened its music integration with the addition of SoundCloud to its “Add to Music” feature. This allows users to save songs they discover on TikTok directly to their Liked Tracks playlist on SoundCloud. The update encourages seamless music discovery and boosts cross-platform engagement. For emerging and independent artists, this is a huge opportunity to grow their fanbase. Music marketers should ensure their tracks are properly uploaded, tagged, and optimised on SoundCloud to capitalise on the increased visibility TikTok now offers.
In our Opinion?
From AI-generated campaigns to smarter editing tools and e-commerce support, June’s updates reflect a clear trend: platforms are investing heavily in automation and creator empowerment. For marketers and brands, the opportunities to streamline content production, enhance ad performance, and engage new audiences are bigger than ever.
