Social Media Updates December 2025: AI, Search, and User Control
December saw platforms leaning further into AI, search optimisation, and giving users more control over what they see. From Instagram testing AI-generated SEO summaries to TikTok encouraging private content sharing, these updates signal how social media will evolve in 2026. 1. Instagram Introduces AI-Generated SEO Summaries Instagram is experimenting with AI-generated SEO summaries for posts, […]
Christmas Campaign Round-Up: 2025’s Most Memorable Ads
Every year, brands pull out all the stops to capture the festive spirit, and 2025 has been no exception. From heartwarming stories to bold creative experiments, this year’s Christmas campaigns demonstrate just how diverse and inventive festive marketing can be. Here’s our take on some of the most talked-about campaigns this season. John Lewis — […]
Social Media Updates November 2025: Reels, AI Tools, and New Benchmarks
November brought a series of impactful updates across Instagram, Meta, TikTok and LinkedIn. From Reels-centric design tests to new AI creation tools, these Social Media Updates November 2025 highlight where platforms are heading as we move into 2026. 1. Instagram Tests a Reels-First Home Feed Instagram is experimenting with a redesigned layout that opens directly […]
Social Media Updates October 2025: Search, Stories, and Smarter Analytics
October 2025 has brought a wave of updates across social media platforms. From Instagram’s new editing tools to TikTok’s search expansion, these Social Media Updates October 2025 will shape how marketers and creators approach content for the months ahead. 1. TikTok Becomes a Search Engine TikTok’s transformation into a discovery platform continues. Searches on the […]
Social Media Updates September 2025: Hashtags, Reels, and More
The digital landscape is constantly evolving, and the September 2025 social media updates brought significant changes across Instagram, TikTok, and LinkedIn. From hashtags losing their power on Instagram to TikTok introducing new rules and LinkedIn improving post analytics, these updates will shape how marketers and creators approach content in the months ahead. 1. Instagram Hashtags […]
Creating a Visual Identity That Converts
Creating a visual identity that converts is crucial for turning casual visitors into loyal customers. Your brand’s design isn’t just about aesthetics, it’s a strategic tool to build trust, boost recognition, and guide users toward action. At Harrix, we craft visual identities that don’t just look stunning but actively drive results. What is a Visual […]
Social Media Updates August 2025: Reposts, Edits, and More
August brought significant changes across social media, with platforms rolling out features designed to improve content creation, discovery, and engagement. From Instagram enhancing social connections to TikTok making scheduling simpler, these updates are ones marketers and creators won’t want to miss. 1. Instagram Rolls Out New Features Instagram is leaning heavily into social connection. Users […]
How Poppi and Olipop Are Marketing Prebiotic Sodas to Dominate Summer 2025
This summer, prebiotic sodas didn’t just become a health-conscious trend, they became a marketing masterclass. Poppi and Olipop have successfully combined wellness benefits with bold branding, viral collaborations, and social-first campaigns, turning functional drinks into cultural moments. From influencer partnerships to visually striking limited editions, these brands are proving that marketing, not just the product, […]
How AI Is Changing the Marketing Game – And How to Stay Ahead
It’s no longer a question of if artificial intelligence will change marketing — it’s how fast and how far it already has. From personalised content to predictive analytics, AI is reshaping how brands connect with audiences, optimise campaigns, and make decisions. At Harrix, we’re constantly exploring the edges of innovation — so here’s a breakdown […]
Our Favourite Brand Campaigns from Wimbledon
Wimbledon 2025 wasn’t just a celebration of world-class tennis—it was also a showcase for some of the most refined, clever, and culturally attuned brand campaigns we’ve seen all year. As the tournament maintained its familiar blend of tradition, heritage, and international prestige, brands across fashion, automotive, food and drink, and more rose to the occasion […]
