Design
Case Study
Efes is a beer born in the Mediterranean and brewed for good times. Since 1969, it’s become an international favourite known for its crisp taste, sociable spirit, and ability to bring people together. Whether at home or out in the sun, Efes adds a touch of Mediterranean warmth to every moment.
The Brief
Efes approached Harrix with a clear challenge: bring their latest promotion to life through a digital-first experience. The goal? Create a bold, intuitive landing page for a national giveaway campaign — one that not only maximises entries but captures the Mediterranean warmth and vibrancy of the Efes brand. It had to be built for speed, optimised for mobile, and designed with seamless sharing in mind.
Our
Solution
Design
We brought the Efes giveaway campaign to life with a streamlined, mobile-first landing page designed to convert. The layout was clean and focused, using bold visuals and a Mediterranean-inspired colour palette to reflect the warmth and vibrancy of the Efes brand. From UX to copy, everything was built around simplicity — making it easy to enter, easy to share, and enjoyable to use.
Our tone of voice was friendly and conversational, aligning with the sociable nature of the campaign. The page loaded fast across all devices and included integrated social sharing features to help amplify reach. The entry form was kept minimal, removing friction and encouraging high completion rates.
Results
The final campaign page was a success across all KPIs. There was increase in engagement and entry numbers within days of launch. With a streamlined experience that put users first and creative that stayed true to the Efes identity, the campaign didn’t just work — it stood out.
