The Brief
The intelligence Squared team were eager to try and increase ticket sales for their events and grow their mailing list with Paid Social.
Our Solution
Digital
To achieve their objectives with Paid Social, we devised and executed a strategy using Lead Generation and Conversion campaigns across Meta.
Results
Our fresh approach which focused on retargeting existing customers and new lookalike audiences helped to improve their cost per purchase by over 400% and drive hundreds of tickets sales – we also increased their mailing list user base cost effectively.
