Digital
Case Study
Matcha Events, a vibrant events company known for hosting creative markets featuring jewellery, ceramics, and other handmade treasures, initially considered a flyer campaign to promote their latest event. Instead, they approached us to explore the power of digital advertising—specifically a paid social media campaign.
The Brief
Their goal:
Drive ticket sales online and get as many people as possible through the doors on the day of the event.
Our
Solution
Digital
We replaced the traditional flyer concept with a two-part paid social media strategy:
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Pre-Event Campaign
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Targeted users based on interests such as handmade crafts, creative markets, and local events
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Drove traffic directly to Matcha Events’ website to purchase tickets
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Used engaging visuals and compelling copy to highlight the unique value of the event
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Geo-Targeted Day-Of Ad
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Hyper-local ads served within a radius of the venue on the day of the market. The link in the ad then directed customers to a walking link from their current location.
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Aimed to catch footfall traffic and spontaneous local visitors
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Promoted a sense of urgency with phrases like "Happening Now" and "Don’t Miss Out"
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Results
The campaign was a major success and broke all previous records for Matcha Events:
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Approximately 500 attendees throughout the day – their biggest turnout since the grand launch
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160 tickets sold directly via Wix
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16 additional ticket sales through Eventbrite
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A steady stream of visitors all day, with no slowdown even in the final hour
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Vendors stayed until close, with foot traffic continuing right up to the end of the event
Key Takeaways
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Paid social media outperformed traditional flyers with measurable results and real-time ticket sales
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Geo-targeted advertising is an effective last-minute driver of footfall, especially for one-day events
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Real-time campaign strategy and flexibility helped maximise engagement and attendance
“Thank you for all your help! I will definetely be using your services again. Ticket sales from Wix kept coming throughout the day of the event, totalling 160. I had 16 from Eventbrite and then people coming to the door was amazing too!
We had just shy of 500 people in — which is a record breaker since this time last year (grand launch). Queues formed, the stream of people was non-stop… I really think you and your team have made an impact!”
