Digital, Design
Case Study
Bright Souls is a wellness brand dedicated to cultivating mindful experiences through yoga, movement, and community connection. They create inclusive events that encourage physical wellbeing, emotional balance, and a sense of belonging—bringing together people who care about living with intention.
The Brief
Bright Souls reached out to us for support in promoting their upcoming Yoga & Wellness Event in Shoreditch, taking place on Sunday, 11th May. With limited lead time, their goal was to drive ticket sales through impactful social media advertising and creative design that captured the essence of the event.
Our
Solution
Digital
Our ad strategy focused on hyper-local targeting across Instagram and Facebook, reaching wellness-focused audiences in the Shoreditch area. We ran conversion-optimised ads that guided users from awareness to action, with a frictionless journey to secure their spot at the event.
Design
We designed ad assets that visually communicated the warmth, tranquility, and community spirit of the event. Soft tones, natural imagery, and clear messaging helped attract the attention of the target audience while maintaining the brand’s serene and soulful aesthetic.
Results
The campaign successfully increased their ticket sales, exceeding Bright Souls’ expectations for the event. Alongside strong conversion results, Bright Souls saw increased visibility, meaningful engagement on their social channels, and a growing local audience eager for future events.
“The response was great. We saw real results from the campaign, and the visuals truly reflected the heart of our event. We’re so grateful to have had the team’s creative and strategic support.”
Lauren Wyllie – Founder at We Have Bright Souls
