Wimbledon 2025 wasn’t just a celebration of world-class tennis—it was also a showcase for some of the most refined, clever, and culturally attuned brand campaigns we’ve seen all year.
As the tournament maintained its familiar blend of tradition, heritage, and international prestige, brands across fashion, automotive, food and drink, and more rose to the occasion with campaigns that respected the tone of Wimbledon while pushing creative boundaries. From tactile pop-ups to minimalist outdoor ads, these campaigns reflected a growing trend: using cultural moments to build brand equity through experience, elegance, and relevance.
Here are our favourite campaigns from this year’s tournament.
1. Ralph Lauren: Tradition Tailored to Perfection
Ralph Lauren continued its courtside legacy at Wimbledon 2025, delivering another round of tailored elegance as the official outfitter for umpires, line judges, and ball kids. Since 2006, the brand has helped define Wimbledon’s visual identity, and this year’s collection didn’t disappoint.
With subtle refinements—clean silhouettes, crisp tailoring, and that signature Anglo-American polish—the 2025 range quietly celebrated heritage, functionality, and formality. It’s a masterclass in brand alignment: timeless, understated, and perfectly in tune with the prestige of Wimbledon.
2. Jellycat: Plush, Playful, and Perfectly Timed
In one of the most unexpected—but utterly charming—campaigns, Jellycat brought courtside antics to life through animated plush toys. The stuffed stars mimicked everything from head bobs to umpire nods in a short-form campaign that captured the rhythm and emotion of a tennis match with humour and heart.
It was a playful reminder that not every Wimbledon campaign needs to whisper tradition—sometimes, personality is the ace.
3. Nike: Performance Meets Poise in the London Collection
Nike’s Wimbledon 2025 campaign was a quiet flex in performance design. With the London Collection, the brand stayed faithful to the all-white dress code, but introduced sharper pleats, structured collars, and refined silhouettes that elevated on-court wear without stealing the spotlight.
Worn by several top players, the range blended function with fashion—proving that innovation can sit comfortably within tradition.
4. Wimbledon Hits New York: Henman Hill on the Hudson
Wimbledon took its most iconic fan zone international with a pop-up “Henman Hill” experience near the Brooklyn Bridge. 1,000 square feet of real grass, deck chairs, strawberries and cream, and big-screen matches transported New Yorkers straight to SW19.
It was more than just a viewing party—it was a cultural bridge, and a brilliant way to amplify the tournament’s global reach in a distinctly local way.
5. Lavazza: Italian Coffee, British Court
Lavazza extended its long-term partnership with Wimbledon by bringing premium Italian coffee to fans once again. But the real buzz was around its flagship London store near Regent Street—offering an off-site extension of the Wimbledon experience.
With a strong focus on sustainability and authentic Italian hospitality, Lavazza’s campaign brewed the perfect blend of legacy, expansion, and purpose.
6. Range Rover: Electric Elegance On and Off Court
As the official vehicle partner for Wimbledon 2025, Range Rover provided a fleet of plug-in electric hybrids to shuttle players and officials. But beyond the smooth rides, the campaign highlighted a shared commitment to refinement and sustainability between two British icons.
Charging stations at the grounds and a 125km electric range showcased not only technical excellence but a brand with an eye on the future.
7. Audi: Four Rings, Four Tennis Balls
Sometimes, less is more. Audi’s Wimbledon-timed outdoor campaign made a bold statement with nothing more than four tennis balls arranged to mimic its iconic rings. Placed strategically at train stations leading to the tournament, the static billboard was minimal, elegant, and contextually on point.
It’s a brilliant example of how design simplicity and smart timing can cut through the noise—without saying much at all.
The Takeaway: Culture-First Marketing Wins the Day
What stood out across all these campaigns was a shared respect for the setting. No one tried to outshine Wimbledon; instead, the brands that won this year did so by aligning with its tone—be it through subtle refinement, playful charm, or contextual creativity.
For marketers, Wimbledon 2025 was a masterclass in cultural alignment. The best campaigns didn’t just advertise; they participated. They extended experiences, mirrored values, and brought people closer to the moment—whether through coffee, clothing, plush toys, or electric cars.
At Harrix, we love campaigns that meet culture where it lives. And Wimbledon? It’s one of the most elegant stages in the world to do just that.
