Design
Case Study
Floorstocks is a forward-thinking fintech startup aiming to revolutionise the way people make investment decisions. By combining the power of trading tools with the connectivity of social media, Floorstocks is developing a platform where users can share, learn, and grow together as investors.
The Brief
The Floorstocks team approached us at an early stage, with a clear vision but limited brand presence. They needed a visual identity, a compelling landing page to build anticipation, and a platform to begin collecting early user interest ahead of the app’s launch. The goal was to build credibility, spark curiosity, and convert traffic into a waitlist of engaged early adopters.
Our
Solution
Design
We worked closely with the Floorstocks team to craft a brand identity that reflects trust, innovation, and community. This began with designing a clean, modern logo that symbolises the dynamic and connected nature of trading in today’s world.
Next, we built a responsive, conversion-focused landing page that introduces the concept clearly and invites users to join the early-access list. The design strikes a balance between professionalism and approachability, reflecting the dual nature of the product—serious trading insights within a vibrant community space. Every element, from typography to colour palette, was chosen to reinforce trust and tech-forward thinking.
Results
Since launching the new site, Floorstocks has seen a significant uptick in user engagement and data collection. The landing page has successfully transformed passive visitors into an active waitlist community, setting the stage for a strong app launch. The brand identity now gives Floorstocks a credible, memorable presence in the highly competitive fintech space.
Check out the website here
“The team completely understood our vision from day one. They didn’t just build a site—they helped shape our brand. We’re thrilled with the result and excited to keep building with them.”
Richard Davis – Founder of Floorstocks
